Using Socks to Make an Impact: Marketing That Doesn’t Sock March 03 2022, 0 Comments
Impactful marketing often occurs in unexpected ways. Many professionals tend to overlook the popularity of custom socks. Whether staff or supporters wear socks in the boardroom, at work events or on a casual basis, socks that visibly display brand colors, logos or relevant text can resonate with potential customers, clients or business contacts.
Promote a Brand or Team With Customized Socks
Socks with custom designs are among the best ways to increase the visibility of a brand or team. A business does not need to have any relationship to footwear to benefit from making custom-designed socks. Designs featuring recognizable colors or logos can attract attention anywhere.
Matching socks are conventionally used to promote teams. Team members wear matching socks during competitions to identify and create visible cohesion among players. Athletic footwear, including socks, also has a longstanding association with fans of many sports.
Custom Socks as Giveaways or Merchandise
It is possible to design socks for use as promotional items or to sell as merchandise. The way socks fit into a promotional plan may determine the type, design or total quantity of socks across sizes. Many custom-designed socks have an order minimum of 12 socks per size, while some designs have a minimum order of 24 pairs.
When ordering socks to give away, it can be beneficial to order footwear in a medium or large size to fit most adult wearers. Brands and teams interested in selling merchandise may want to order a variety of sock sizes ranging from small to extra-large to fit every potential customer.
Make Socks That Represent Your Brand
The primary purpose of custom-designed socks is to draw attention to the theme of the footwear. You may prefer to customize fashion or performance socks depending on whether you are making footwear for a business or sports team. Many sock patterns are available to choose from, with options for custom colors, logos, text and other personalized details.
In addition to the sock styles, it is also possible to choose between materials such as 100% stretch nylon and a polypropylene blend. The design on socks may be embroidered or printed. Business or team representatives should consider the most important features of socks for the intended type of wear and the desired price point per pair.
Frequently Asked Questions
How do I order socks for use in marketing?
Why are custom logo socks effective for marketing?
What are some ways for businesses to use socks?
How can teams make identifiable socks?
What are the best ways to make branded socks?
Making custom socks can be a creative and impactful marketing method. Business owners and marketing professionals should consider brand demographics to order sufficient quantities of socks in sizes that will fit the customer base for more word-of-mouth recommendations and visibility.